Our Mission

Why:

Making Tennis Coaching Better

How:

We provide the tools to develop all aspects of your tennis game

What:

We built an advanced tennis platform to connect coaches and players

More Detail:

As part of the LTA's £250m initiative to transform British tennis, the association has identified a further responsibility to address what it describes as a reliance on "old, analogue systems" for booking and gaining access to courts (LTA, 2017). Part of the Transforming Tennis Initiative will involve (through the co-operation of local government, local people and local businesses), the installation of online booking and entry systems to allow players to book courts easily from their mobile phones, computers or tablets. Ease of booking online contributes to increasing the efficiency of the sport sector, as well as lowering the barrier for people to participate in sport.

In response to the drive for a more joined-up and digital approach to sports management, Aceify was founded by Charles Homewood and Malcolm Graham, and seeks to connect players and coaches.